Social Media Marketing
Social Media is about
- Creating An Emotional Connection with Customers
- Engaging On the Platforms Customers Use
- Content Marketing and Link Building
- Expanding Reach Beyond Google
WHY IS SOCIAL MEDIA MARKETING IMPORTANT
Social Media refers to sites like Facebook, Instagram, Twitter, Snapchat, and similar services. In 2017, 81 percent of the US population had a social media profile. For many users, these services are micro-worlds which users rarely venture beyond. Social Media is a place for people to get other customers’ experiences, check on your reputation, share their experiences, etc. Social Media is essential to a well rounded marketing campaign and can be a great place to build brand awareness and generate leads.