Social Media Marketing
Social Media is about
- Creating an Emotional Connection with Customers
- Engaging on the Platforms Customers Use
- Content Marketing and Link Building
- Expanding Reach Beyond Google
WHY IS SOCIAL MEDIA MARKETING IMPORTANT?
Social Media refers to sites like Facebook, Instagram, Twitter, Snapchat, and similar services. In 2017, 81% of the US population had a social media profile. For many users, these services are micro-worlds which users rarely venture beyond. Social Media is a place for people to find other customers’ experiences, check on your brand’s reputation, share their experiences, etc. Social Media is essential to a well-rounded marketing campaign and can be a great place to build brand awareness and generate leads.