POD Marketing

Pods are teams of specialists that are your full-service marketing support.  Our teams have all the skills needed to execute a well rounded marketing plan.  We call these teams PODs.  Clients are given a minimum allocation of hours each month to use any of the resources on the team.  Work with the marketing director to build a strategy and the director will execute the strategy through the month.

WHY DID WE CREATE PODS

Success in business is accomplished through the core principles of engaging, adding value, and delivering on promises.  That is your brand!  Marketing is the plan through which you make consumers aware of your brand.  Think BIG started as a Search Engine Optimization Company where the primary goal is to increase traffic to your site.  However, SEO is only one piece of a well rounded marketing plan.  PODs were created to help the small business gain access to all of the resources needed to execute a solid marketing strategy.  We were finding too many small businesses wanting more traffic but not having the right message on their site to convert traffic into clients.  We also found many clients neglecting highly effective traditional forms of marketing in favor of getting more traffic on their site. We built PODs so that every business could have a custom tailored marketing plan and have the resources to execute the strategy.

WHAT MAKES POD MARKETING UNIQUE

PODs are full service marketing teams.  Housed in one location is every skill needed to execute a robust marketing strategy.  At your disposal experts in Link Building, SEO, Marketing, Graphic Design, Video Editing, Content, PPC advertising, Web Design, Web Development, Amazon Support, Sales, and Network Administration.  POD Marketing is driving WAY down the financial and time costs of executing a solid marketing strategy.  In POD marketing, your program has seasoned experts working on your program for 1/3rd to 1/5th of the cost of the same experts hired independently and with most of the team housed in the same room for maximal synergy.

WHAT DOES A POD COST

POD marketing starts at $795/mo.  It is a goal driven program where the team is always working to accomplish the monthly goals of every client, but there is a per client limit of 35 hours of direct expert time a month to prevent some clients from abusing the system, but hours are not routinely monitored unless there are signs of abuse.  Currently, including supportive staff, the Think BIG team works 40+ hours per account per month.

WHAT IF I NEED MORE HELP

If you know you are going to continuously need more help than you can get on the $795/mo plan, you can upgrade your program before the month starts for $30/hour, if we have sufficient staff to support the work.  You would meet with your marketing director and plan the additional goals.  If you find you need extra hours in the middle of the month you can request additional hours at a reduced rate of $50/hr, however, additional hours requested during the month will likely be outsourced to an external team.  If you need full-time dedicated support, you may want to consider our Remote Marketing program for the best service at the best price.

HOW DO YOU CALCULATE HOURS

Our philosophy is to focus on goals and accomplishing as much as possible in the time we have each day and there are countless un-calculable hours committed to clients each month including, supportive staff, supervisors, email, reporting, etc.  We bring on personnel to maintain 40 hours of payroll for every POD client.

EXAMPLE PROGRAM – LOCAL

A local business targeting local clients only (i.e. Local Auto Repair shop) needing a complete site rebuild.  This program would start immediately with a backlink program (typically targeting around 5 high quality backlinks per month).  We start there and keep the backlink program running continually because it is the foundation of SEO and the other steps can take a considerable amount of time to complete.

We would then do a business/competitor analysis conducted by the marketing director and owner.  Marketing director then develops a marketing strategy with short and mid-term goals including target keywords for SEO, marketing message, brand identity, value proposition, and goal for each page of the site.  They may recommend a new domain name.  For a local business we highly recommend setting up accounts with every major directory and review site and using review monitoring software to provide feedback from clients about your company and control your reputation.

Web Design would take the marketing director’s strategy and design a look for each page of the site.  Graphic designer may build a brand logo that is consistent with the look and feel the client wants to convey.  The Content writer would then work on the content for the key pages and the SEO expert would review the content and refine with SEO in mind, but only after the marketing message and value propositions have been properly positioned on the page.  Simultaneously,  the graphic designer would design infographics and other visuals to reinforce the message and value proposition. We prefer to get the site live as quickly as possible and refine over time, but this part of the process is mostly driven by the clients preferences.

Once the design is approved, the site is sent to the developer to implement on the specified backbone (i.e. wordpress).  Hosting is free with us and recommended at least for everyone who has their site rebuilt by us.  With the site live, we would then turn our attention to SEO optimization of the existing content, setting up advertising if desired (Facebook, instagram, Google Adwords), building social media, providing continual content to social media and website, and start working on traditional efforts such as fliers, valpak ads, loyalty programs, email lists and banners.

ABOUT US

Think BIG is a culture of caring. To work here, every employee must adopt the “I Care” philosophy and wear a name badge every day as a constant reminder that PODs are built to serve.  Think BIG started in 2008 as a search engine optimization firm, but we found that many clients needed more than just SEOto succeed and it was hard for the owner (Justin Hoopes) to watch businesses spend money reaching out to prospective clients without a clear strategybrandinggraphicsweb designsocial media plan, and more to support their efforts.  To address this issue, in 2018, Think BIG launched pod marketing where we apply the fundamentals of the sharing economy to make full service marking attainable for every small business.  Pods are a team of specialists in the key areas that each business needs to effectively market themselves.  Team members are no longer driven by billing but by a genuine desire to see you succeed.

HOW CAN WE HELP YOU?

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