What is POD Marketing?
PODs are teams of skills/services that are at your disposal for any type of support. Whether that be people with special skills or valuable software. When you join a POD, the people in that POD become your employees and team to direct at will.
How the Sharing Economy Works
We use the sharing economy to keep PODs affordable. The POD members are your employees to direct at will, the cost is based on how many businesses the POD is allowed to serve. If a POD serves 10 businesses then you pay 1/10th of the cost of the POD.
“Small Businesses … should allocate 7 to 8 percent of their revenues to marketing.”
WHAT IS OUR WHY?
BECAUSE SOMETHING HAD TO CHANGE
Success in business is accomplished through the core principles of engaging, adding value, and delivering on promises. That is your brand! Marketing is the plan through which you make consumers aware of your brand. ThinkBig started as a Search Engine Optimization Company where the primary goal is to increase traffic to your site. SEO has always needed to be done as part of a well rounded marketing plan to produce the greatest impact for a website. However, we just don’t see firms offering an affordable full service marketing plan for small and medium sized businesses and too many businesses flounder as a result. To give clients what they truly needed, something had to change!
“Your Marketing budget should never be based on just what’s left over once all other business expenses are covered.”
HOW WE CHANGED?
CREATED FULL SERVICE MARKETING PODS
PODs are a group of people that have the marketing skills to execute a well-rounded Marketing Plan. When your business joins a POD, team members become your employees dedicated to every aspect of marketing your business. The sharing economy is then applied to this POD to drive down costs. A full team dedicated to marketing can easily cost a small business much more than your monthly revenue, but by sharing this team with similar (non-competitive) businesses, costs come down and everyone wins. View open PODs and pricing here.
Justin Hoopes PhD
WHO RUNS THE SHOW?
Justin started his career in the biotech industry, developing antiviral treatments for influenza. He continues to be a consultant on clinical trials but focuses primarily on business development, growth, consulting, and helping businesses improve. In 2008, he formed his first company Sweetly You, then his second, Shoe Annex, in 2010. These businesses enjoyed great success selling online with some of their most explosive growth on Amazon. Justin learned early that what drew him to science and what he enjoyed about his own businesses was solving problems and – GOOD NEWS! – there are problems everywhere. He now focuses on creating tools and systems to help other people succeed in business. The challenges and opportunities to be found on Amazon inspired Justin to build the Cogimetrics software, and he acquired ThinkBig in 2018 to continue to develop and share modern solutions to age-old challenges. Justin knows the challenges of small business intimately and is driven to create a culture of industry, accountability, and excellence in every POD.