| Basic | Intermediate | Advanced | |
| Meta data length and relevancy analysis | |||
| Link analysis | |||
| Structural analysis | |||
| Initial sitemap creation | |||
| Broken pages removed or linked | |||
| Full Canonicalization | |||
| Submission of sitemaps and website to Google, Yahoo, MSN and DMOZ | |||
| Creation of robots.txt file | |||
| Initial content analysis for market focus, relevancy and duplicate content | |||
| Creation of text-based navigation (if structurally possible) | |||
| Missing and/or duplicate title repair | 5 pages | 10 pages | 15 pages |
| Missing and/or duplicate title and Meta data analysis | 10 pages | 15 pages | |
| Title creation/ optimization | 5 pages | 10 pages | 15 pages |
| Title and Meta tag creation/ optimization | 10 pages | 15 pages | |
| Alt-tag optimization as needed | 15 pages | ||
| Linkflow optimization | 10 pages | 15 pages | |
| Content heading optimization | 5 pages | 10 pages | 15 pages |
| Insertion of keywords into content | 5 pages | 10 pages | 15 pages |
| Inter-linking keywords within the site | 15 pages | ||
| Creation of custom 404 error page | 15 pages | ||
| Keyword rich content creation (Up to 500 words) | 10 pages | 15 pages |