Professional Assistance is a Worthy Investment
A friend of mine recently asked me to help her set up a Facebook page for her business. She had been using her personal page for both her personal and her business page, but that was becoming too complicated. She wanted to be able to separate friends and family from business contacts and clients, and especially to separate business photos from family pictures.
I helped her out to the best of my abilities, but since I am no social media expert my skills are kind of limited to setting up her basic information and moving over some pictures. As a small business owner, she is right to branch out in as many directions as she can, and she is smart to use friends to help her out with technological issues when they can. But as a friend, I have to be honest about my own limitations and point in her in the right direction for some professional help.
What she really needs is a search engine optimization company to assist her in issues such as social media and website optimization. Like many small business owners, she is reluctant to reach out to an SEO because she fears the cost may be too prohibitive for her. Fortunately, SEO’s have been working with businesses of all sizes and know how to tailor their packages so that anyone, regardless of size and budget, can have the kind of professional assistance they need in
order to get new businesses up and running and give older businesses the kind of second wind they need to regain their former strength during a tight economy.
It can be especially hard for small business owners to reach out to other professionals because the desire to do it all on your own both for the pride and the money saved is very tempting. But if your business isn’t as successful as it could have been with a little help, are you really saving any money? A small business owner invests a lot in their new business in terms of time, money and energy; and they don’t want any of that to go to waste. They can make sure it doesn’t when they invest a little bit more in SEO packages specifically designed to meet their needs. And that’s just what I told my friend.