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Issue #29/May, 2011
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Increase Traffic through Social Media

When it comes to figuring out how to use social media to increase web traffic to your site, do you feel a little lost? You know your business needs to utilize social media sites, but it can be hard to know how to just get started.

So, if you are not involved in social media, should you just put something, anything out there to make sure you don't miss the boat? If the idea of just relying on someone's nephew to take care of all of your social media needs makes you a bit uneasy, then it's time to consult with a social media expert who can help guide you in the right direction. You don't have to figure out how to navigate the complexities of social media all on your own because you can partner with social media marketing services that specialize in teaching businesses how to use social media sites to their advantage, leading to increased website traffic; and increased website traffic results in increased sales. Since the ultimate goal of utilizing social media is to increase sales and realize a bigger bottom line, then it makes sense for businesses to invest in social media solutions that deliver results.

It takes more than just a few regular tweets and a Facebook page to achieve the kind of success that is possible with social media. It takes a real understanding of these sites and all of the different kinds of tools they have available to their users. But for the average business owner or manager who is consumed with staffing issues, payroll, taxes, benefits, research and development and keeping the doors open, it may be too much to expect for them to keep up with social media along with all of the other tasks they have to do. The economy has been rough on both businesses and consumers. But people have managed to stay connected to one another in good times and bad. Offer your customers a way to stay connected with your business no matter what the climate by being plugged in to social media.

New Questions Feature

In the new Questions set-up you can type in a question of any kind; which can be open-ended or options included. Once you've set your question and published (clicked "Ask Question") you are set! Watch the feedback roll in, it's that simple.

Pros

» Great viral! For Pages, you get a lot of visibility from one question if many people answer. Their friends can answer too, increasing your reach.
» You can ask a question with or without options
» Meaning you can narrow down the options to a set amount as opposed to having individuals add their own 'fill in the blank' answers.
» Learn and gain recommendations from your friends (and friends of friends)

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Cons

» External URLs can't be referenced.
Anyone can answer the poll. So if you want to keep it private, ask it in your dedicated status bar (not as a 'Question').
- This new feature could be initially annoying, but with everything, in time we will get used to it.
Check out more ways to get involved in the new Questions Feature: 'How it works'

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