Fragile... it must be Italian!
Greetings & Salutations! I hope everyone had a fun-filled holiday and spent some time relaxing with family and friends. While some people are taking some additional time off, we here at ThinkBIGsites have been back to work, mining to the very core of the internet to bring you the latest and greatest in Search Engine Optimization news and tips. We’ve also been putting together the Leg Lamp we got for Christmas. What? It’s a MAJOR AWARD!
So as we prepare to say “so long!” to 2011, we turn to face the new year. What will it be like? What does it hold for those of us who work in Social Media and SEO Services?
With that in mind, here are a few of our predictions for 2012:
- Social, social, social! – Did you think Facebook, Twitter, and YouTube were going away? Think again! Even though the coffin is being nailed shut on MySpace, the Big Three will contiue to grow and thrive and lead the way in all things Social. It is hard to imagine a day or a week going by and not hearing some bit of news regarding the innovation and direction being forged by these companies. Personally, I can’t even imagine what it would be like to go back to a time with no Status Updates. You mean, if I want to see how someone is doing, I have to call them? Not happening. Make no mistake, Social Media is here to stay, and will continue to play a major role in our industry as well as our day to day lives.
- Content is King! – Mark my words, quality, well-written, relevant content will continue to be the driving force in almost every aspect of SEO and online marketing. If the Google Panda updates have taught us anything, it’s prepare to be zapped if your site has poor quality content just stuffed with links. Take my advice NOW, and start getting all that content rewritten… even if it is something you think may be OK, you will most likely see some real benefit from implementing a content refresh.
- Google is getting smarter, but… – And I don’t mean just with the Panda updates. Google is of course doing everything it can, on a daily basis, to refine and optimize their site-crawling procedures and processes, but just like anything, it can probably use some help. If you are looking to increase web traffic, do yourself a favor and check out Google Webmaster Tools, and make sure you are following their guidelines for content and coding. It’s a pretty simple equation: play nice + follow the rules = good rankings!
Those are just a few of our predictions for the coming year. I am sure we will have many more and will be posting on them at some point. But until next time, have yourself a Happy New Year!
