Those of us in the Search Engine Optimization field have been talking for a while about what we see as Google’s master plan. Well we are now beginning to see some of this come to fruition. This week, Google unveiled it’s new search strategy, called “Search plus Your World.” In a nutshell Google is incorporating all of the personal content with it’s social efforts into it’s search results. What does this mean for you and I? It means if you are signed in to Google, you will now see Google+ posts, updates, and articles included in your organic search results. So people and products with Google+ pages will now appear in your search results. Relevant items that friends, family, and colleagues have shared with you will now appear in the Google search results.
The implications are impressive. Regardless of your feelings on Google’s jump into social media, with this single move Google+ is now a viable and important option for business and brands looking to increase web traffic and get more exposure and brand awareness. Now, if someone is searching for a specific product or term, with Search plus Your World, relevant Google+ pages will appear in the search. Google+ pages will even appear in the auto-complete drop-down of the search box.
With this move and with many others that Google has made in the last year, we are looking at new unprecedented levels of transparency in search, all safe and securely located within SSL encryption. For many, this is exactly what they have been looking for, not just a web search engine, but a life search engine. And for those of you that do not want to see all of these new options featured in Search plus Your World, there is always the option to turn this feature off.
So how do all of these changes affect organic SEO? Stick with ThinkBIGsites and in the coming months we will continue to report on this topic as well as many others!
