Category Archives: Online Marketing

Optimizing Your E-Commerce Site

As the holidays fast approach, those with e-commerce websites understand the importance of attracting as many customers as possible – especially during this potentially lucrative season. Proper, well-planned, and professionally executed SEO is crucial to a website’s success especially with so many recent changes to Google’s algorithms. To stay relevant to consumers, consider the following […]

Read More

Google’s New Keyword Planner Tool – What It Means for You

Oh, that tricky Google…the three big changes to the internet’s primary search engine has meant big changes for website marketing strategies. First, there was the switch over to the engine’s new algorithm, Hummingbird, and their recent move to encrypted keyword searches (see our last blog post); but it doesn’t stop there. Now we have Google […]

Read More

Keywords and Hummingbird – a New Relationship in SEO

The basis of any SEO campaign – as it has been for some time – rests in well-chosen keywords; those phrases by which search engine users, and potential customers, will seek out the particular goods and services that you offer. Up until now, keywords and keyword phrases were short and concise, used as the proverbial […]

Read More

Fluctuating SEO Results; Sticking with the Program

Marketing of any kind comes with its own brand of commitment. You need to be able to roll with the punches and stick with the program – consistency is essential and in the case of online marketing, consistency means staying on track with the end goal in mind. Those who are currently involved in a […]

Read More

Viral Marketing and SEO

In this ever technological world – where we are all interconnected by our computers and various other devices, we often hear – in reference to some new piece of media circulating the internet – that something has “gone viral.” What we all know this to mean is that this particular subject has raised such interest […]

Read More