As the holidays fast approach, those with e-commerce websites understand the importance of attracting as many customers as possible – especially during this potentially lucrative season. Proper, well-planned, and professionally executed SEO is crucial to a website’s success especially with so many recent changes to Google’s algorithms. To stay relevant to consumers, consider the following tips for successfully connecting with consumers during this holiday season:
*Keep the keyword usage varied, relevant, and – above all – natural. Choose a rich variety of keywords and keyword phrases and use them where they make sense within your content. Forcing the use of keywords will only do more harm to your SEO efforts than good. Always keep well-written, relevant, and informative content in the foremost of your organic SEO efforts. This is what your customers want and there’s no point in getting them to your site if – failing to find what they want – they don’t stick around. Keywords should be integrated into content; not the other way around.
*Make it regional. It’s important to know your audience and the overall region you serve. If it’s possible to localize your website then definitely do so – using local keyword phrases. In this way you can optimize your position for local searches.
*Keep connected through social media. It’s important to make sure your website has icons/links to your social media pages. Stay connected to your audience through Facebook, Twitter, Pinterest, Instagram, and more.
*Work with professionals who can guide your internet marketing. By aligning yourself with a professional web marketing team, you can ensure that someone always has your back in the face of algorithm changes, shifts in your business, and more.