Category Archives: Online Marketing

SEO and the Small Business

Even though we are a country that prides itself on the establishment and success of small business, there is still very much a double standard in terms of what most people feel is appropriate for said small business. When it … Continue reading

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Keeping SEO Relevant in a Changing Environment

There’s only one thing you can truly count on when it comes to technology – and the Internet specifically – there will always be change. After all, it’s the constant evolution of technology that has gotten us to this place … Continue reading

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Google + and SEO – What’s the Deal?

With so much emphasis being placed on Google+ in the social media market, it stands to reason that those who are charged with marketing their websites and businesses want to know if (and how) Google+ affects their SEO campaign. Unfortunately, … Continue reading

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The SEO Journey – Managing Expectations

If there’s one thing that has always been a challenge in our industry – beyond our every day scope of work – it’s managing the expectations of our clients. It’s understandable. We introduce them to a comprehensive organic SEO framework … Continue reading

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Local Counts for SEO

Online marketing is a full time job for anyone who wants to successfully navigate the online world consistently. There is no backing down from working an online campaign; things change so rapidly that it is absolutely necessary to continually manage … Continue reading

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Facebook Hashtags Offer More SEO Opportunities

The world of online marketing is fast and furious; committing to any one campaign makes little sense when things can, and likely will, change by the very next day. The newest change for SEO? Facebook’s inclusion of hashtags. Think about … Continue reading

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Google and Beyond: Do Other Search Engines Mean Anything for SEO?

Lately there’s been some new advertising buzz coming from the land of Bing – the search engine that continues to nip heartily at the heels of Google. And it brings to mind – at least for those most interested in … Continue reading

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Importance of Local SEO

Optimizing your website for improved search engine rankings – for a long time – was considered an effort that large businesses made to improve their national online standing. To be sure, SEO efforts do help websites create and maintain a … Continue reading

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Content Marketing Amidst a SEO Landscape

Content marketing – the newest buzz phrase in the industry – has gotten quite a lot of attention lately. In theory, content marketing uses the art of communication – with existing and potential customers – to gain new business. In … Continue reading

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It’s All About the Neighborhood

You can find the home of your dreams – complete with everything you have ever wanted and envisioned. It can, by some miracle, be in your price range. But if it doesn’t have the right community surrounding it, typically all … Continue reading

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