Website owners have a dual responsibility; to create an attractive, informative site that provides users with the products or services that they need in a convenient manner, and to ensure that users have the ability to actually find the site. The latter is accomplished through comprehensive website marketing, addressing different areas of the website in order to make it more user-friendly and increase its visibility with online search engines- the catalyst to successful audience capture.
Some of the ways in which a website is marketed effectively and more website traffic is created is through the use of relevant and consistently updated site content that allows users to find the site by use of a keyword search, link reciprocity with other relevant websites that increases a site’s page ranking with the online search engines, and through value-added inclusions on the site such as written and video blogs.
Another way to promote a site and create more website traffic is through the use of forums. Online forums are virtual communities where users can discuss a variety of topics; forums are generally relevant to the website on which they are hosted and offer an opportunity for information exchange and spirited debate. If a website includes online content that changes periodically, it will often be accompanied by a forum, allowing readers to post their thoughts related to the content. This generally sparks ongoing conversation regarding the topic at hand.
Forums are especially useful in creating more website traffic because they bring an audience back for more; inspiring them to revisit the site in order to post a comment or read another user’s comments. Such content adds entertainment value, information, and even credibility to a website – positioning it as a viable contender in the online world.