This article is part of a larger series on Search Engine Optimization.
Search Engine Optimization is the name and getting your site ranked is the game! It’s no secret really that the basic building blocks of SEO are quite simple: You need to have a good, fast, optimized website, with content that is updated periodically, AND in addition to that, you need to have other sites linking to yours. But WHY do you need all these things? In this multi-part series, we will examine the various elements and processes that go in to a successful SEO or online marketing campaign.
Let’s look at it this way, from the point of view of someone doing a web search for a product or service. They know what they are looking for, or at least have an idea of what they think they are looking for, and now they just need to pick a site from the list of results that popped up. Most of the time, its the very first site that shows up on the search result. It should come as no surprise to anyone that Page 1 of Google is where all the search action is, and on Page 1, the Top 5 see the most web traffic. So, ideally, that’s where you want to be ranked to get the traffic. So we want to be thinking of keywords in terms of what someone would actually type in to the search bar, not what we think is an important term. One of the most difficult things at times is trying to convince a business owner that even though their service or product brand name is something they need to target, using the term a they refer to it may not always be the exact way a potential customer thinks of it.
It’s generally thought that most people when conducting a web search, will pick one of the first few results that are returned, but sometimes people do look further down the list. One example of when this might happen is when someone looks for a very specific product or service. Sometimes, if what a person is looking for is very specific, say a rare collectible, or a specific part number, this is when we see people searching several pages deep into the search result. This is one of the only times we really see this type of search behavior.
There is so much more to discuss on the subject of SEO, so if you are a business owner and are looking for targeted web traffic or SEO services, contact ThinkBIGsites today!
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