Optimizing your website for improved search engine rankings – for a long time – was considered an effort that large businesses made to improve their national online standing. To be sure, SEO efforts do help websites create and maintain a national presence (in as much as SERP rankings are not location biased). However, local SEO has significantly grown in importance and it’s not difficult to see why; it was only a matter of time. The Internet – which has connected us to the world and given us access to all the information we could ever want or need – has grown substantially. This continued growth of information has taxed local websites with finding their way to the forefront so they can reach their intended audience.
As a result, local SEO has gotten increased attention as of late, as local – and even national companies – are called upon to up their efforts to gain more local traction. Don’t underestimate the power of strong local SEO. Here are some tips for staying locally viable amidst a deluge of online information:
*Check out Google’s new Data Highlighter for Local Businesses which allows you to enter your information. This is a new tool that promises to expand in the coming months so keep your eyes on it.
*Include local keyword phrases in your on-page content. This is crucial for effective local SEO as it allows visitors to find you most effectively and makes it clear to the search engines where you are and what you offer.
*Embed a map to your location on your site through the use of Google Maps.
*Don’t forget mobile – make sure your site is optimized for mobile devices. Statistics clearly show that most people now perform searches on the go – making mobile devices today’s leading component of effective SEO.
*Hire the professionals. The most effective way to gain national and local SERP ranking is by hiring professionals to manage your campaign – from keyword and content creation to design and on-page optimization, SEO specialists can offer you the most bang for your buck.