Keeping Conversion in Mind

What is the goal of any website? In the world of SEO, the goal is always to draw visitors to your site; to increase website traffic substantially. In fact, when it comes to SEO, the return on investment is generally measured by web traffic. But – truly successful SEO – should ultimately be measured by […]

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How Important are Keywords?

When the idea of optimizing a website for the search engines first came on the scene, keywords were the cool kids on the block. Everyone was choosing keywords for SEO to suit what they thought was their specific service and intended audience and including those keywords in their on-site content. A lot. Of course, the […]

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Working Off Site for SEO

Those who have been successful at SEO have learned a few key things – first, that the process of search optimization is ever-evolving and must be treated at such; there can be no such thing as holding steady and working the same campaign for an extended period of time; and second, that there are many, […]

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Content Strategy and SEO Results

There’s no doubt that, in this new year that is upon us, most of us are giving much more attention to our marketing efforts including our comprehensive online marketing. With so many changes that have taken place on Google in recent months, there is understandably a lot of confusion about which way to turn in […]

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SEO & Preparing for the New Year

With the holidays already behind us, it’s time to start preparing for a new year – and your online marketing is no exception. In the face of recent changes to Google, you may already be doing what you need to do to optimize your site and put your online marketing on a path towards success […]

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